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Our Story

It's all about the kids! Cheesy? Maybe...but it's true. I am a mom, wife, and business owner who is obsessed with children's apparel, footwear, and gifts.

Like many entrepreneurs I decided to turn my passion into my profession. I started Ellabee Baby, an online retail boutique, in 2003. I'm very proud that thousands of kids, from around the globe, have worn my designs.

Being a seller, and a buyer, of children's apparel I'm always looking for new ways to market my brand and, at the same time, find new and unique items for my daughter. However, as a retailer, few marketing options met my budgetary restrictions. As a confessed shopaholic, I scoured the web and other resources but my findings were always too limited and unreliable.

From these frustrations and needs Crowing Mama was born. Comprised exclusively of truly unique children's retailers and unbiased product recommendations, CrowingMama.com was designed, from the ground up, to be an independent resource for online shoppers and retailers, like me.

So that's what Crowing Mama is all about. I hope you like it. As we're constantly striving to improve our offering, I would love to hear your feedback and opinions.